| Edward Dutton interviews farmer Eero Pisilä
and is impressed by what he has to sell
‘Really, I’m just open to ideas!’ laughs Eero
Pisilä. ‘Whatever people want to make this place
into . . . it’s all ready.’
The potato farmer and general potato entrepreneur is
talking about the eight hectares (sixteen acres) –
including a former school that has been converted
into a conference centre-cum-guest house – that
somehow came into his possession when he purchased
some factory near Pudasjarvi, around an hour’s drive
from Oulu.
‘Me and my wife try not to come here very often so
that we don’t start to love the place too much!’ he
smiles. Eero is certain that he wants to sell the
place and there is certainly a great deal to sell.
Silence
An hour’s drive from Oulu – the nearest large
city – ‘Jonku’ is deep in the heart of the
snow-covered Finnish countryside of southern Lapland.
As we reach it, we pass picture-book old wooden
houses and windmills and mile after mile of forest.
When I get out of the car Eero immediately invites
me to ‘listen’. And there is silence. Complete
silence . . . something that, in an ever busier
Europe, it is very difficult to hear but there’s
certainly silence in Jonku.
A friendly dog also comes to welcome us but Eero
doesn’t now who he is and proceeds to clear the snow
away so that we can have a look at the main building
on the sixteen acre sight. There’s been less snow
than usual in Oulu but here the snow is deep and the
nearby lake frozen over.

We are inside a fifty year-old wooden Primary School;
a fifty year-old building being quite old by Finnish
standards. ‘It’s stopped being a Primary school I
think about twenty-five years ago,’ Eero tells me.
Since then it has been changed into a kind of
conference centre with bedrooms that can sleep
around fifty people. So large is the school, that
Eero is not quite sure how many fireplaces there are
and has to go and count.
On the first (ground) floor, we enter a large
kitchen all kitted out with modern equipment such as
cookers, refrigerators and a dining area. Next door,
is a huge school hall with an impressive high
ceiling. Going back to the time when it was school,
their portraits of the Finnish presidents hanging on
the wall. ‘They’re part of the asking price!’ says
Eero. He wants to sell it and everything that I see
from the furniture – we sit at a long dining table –
to the projector that somebody has installed is part
of the package. Next door to the hall is large
‘games room’ complete with a big table tennis table
and other sports equipment but we go back into the
hall to talk more about what he wants to do with the
place.
Open to Ideas

‘I open to all ideas,’ Eero emphasises. ‘The
place needs someone with an idea and I’m sure that
they could really make it work!’
He reels off all that Jonku has going for it. ‘There
aren’t many places like this in Central Europe,’ he
tells me. ‘Peace, silence, forest . . . lots of
activities such as skiing, fishing and hunting and
then nearby there’s a beach and a lake is part of
this as well.’ The surrounding forest includes
reindeer, hares and even a few bears. But though the
former school is in the heart of the countryside it
is not particularly far from the town of Pudasjarvi
which has a swimming pool and restaurants. Also, it
is half an hour from a ski resort which has more
restaurants.
Eero is sure that the place could be a very
successful venture for somebody with a background in
tourism. It could be a kind of guest house for
tourists interested in nature and the outdoor
activities that the Finnish countryside has to offer
all year round. ‘At the moment it would be great for
people who love skating!’ he adds. And the
facilities for camping are already in place. Also,
Finns really celebrate New Year, often by renting
out a remote cottage, and it could certainly have
potential for that.
Nice Business Opportunity
‘I think this place would be a very nice
opportunity for a businessman with a good idea,’ he
tells me. ‘It could run conferences, retreats . . .
groups of tourists.’
‘The buildings are in very good condition,’ he adds.
‘Everything is already set up such as electricity
and modern conveniences.’
Eero is also prepared to rent out the place to a
businessman on a short-term basis. ‘People could
test ideas on a one or two year contract and the
rent would be fifteen percent of the asking the
price.’
Eero continues the tour. Upstairs are many furnished
bedrooms and another kitchen with dining facilities.
Then in the basement is a laundry room and a very
large sauna. After this, we leave the school and
make our way through the snow to a fully furnished
bungalow which would be perfect for a couple to live
in. This also part of the deal and Eero suggests
that whoever buys it ‘could live here . . . at least
at first.’ In addition there is another wooden house
which is a smoke sauna – as opposed to the electric
one in the school. He then takes me to a kind of
wooden tipi shaped building with an open chimney
where you can have a fire and cook sausages. The
benches are complete with reindeer skin covers.
Potatoes a bridge to foreign cultures
I am amazed that Eero wants to sell this at all
but he is quite insistent and is sure that
it may be of interest to a foreign businessman in
particular. He’s very interested in other cultures
and, as part of his potato business he’s worked
Russia, England, the Netherlands and South Africa,
has the majority share holder in a potato company
and is soon off to a potato conference in Australia.
‘Potatoes have been my bridge to foreign cultures!’
he laughs.
Eero then takes me down to the lake a short walk
through snow-covered scrubland which Eero points out
that any buyer could develop if they wished to. The
lake, complete with lagoon, is completely frozen
over and there are tracks in the snow where people
have been skating on it or making their way to the
village on the other side.
We return to the car and Eero then drives me across
the frozen lake. It seems to take forever and I’m
convinced the ice will give way. As we skid on it he
remarks, ‘Don’t worry! This car is four wheel drive!’
and we make it across to the picturesque wooden
village on the other side.
|